Pussy is Jonnie Shearer’s vision. He set up from his bedroom at 21 and launched in June 2004. Having designed the can and mixed the drink, the first cans rolled off the production line and landed in the London nightclub scene. Troy Corser, Double World Superbike Champion, met Jonnie. He liked the drink and the image so much that he took on distribution rights for Monaco, Italy and France. Grand Prix de Formule 1, 2009, provided the perfect backdrop for Pussy's launch into the playground of the rich and famous.

Personality
Pussy is spontaneous, entertaining, optimistic and fun. It’s a starting point. A moment when something happens and when things begin – Pussy starts conversations. It believes in having a good time as often as possible.

Values
Pussy is the first truly premium energy drink. We have sourced the best ingredients to create a great taste and a natural lift.
We believe in challenging the consensus – and moving things forward. Pussy is about natural energy, it’s irreverent, sophisticated and a pleasure to drink. Pussy is NOT about being serious, chemical energy, having a corporate attitude or being predictable.

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